Creating retail experiences for global brands.
Construction Effects (CFX) is a Sydney-based creative agency and production house.
CFX offer creative services and technical fabrication to the retail and special event industry. We provide clients with a wealth of knowledge, with over 35+ years of industry experience built on a foundation of film and commercial set design and construction.
CFX provides manufacturing and design services and can assist to develop any creative concept into a reality. We create retail experiences for global brands, from concept to manufacture, across retail interiors, fixtures and visual merchandising.
We service some of Australia’s most recognised companies, including Nespresso, L’Oreal, Chanel, Estee Lauder, LVMH, Coty Australia, Cosmax Prestige Brands, PUIG Oceania, Westfield, David Jones and Myer.
We fabricate anything and everything.
What we do.
CFX has introduced a new level of service and quality to the retail industry in Australia.
CFX ensure to find the solution that meets every client’s specific needs, providing manufacturing, design services and project management.
We can provide in-house design capabilities from conceptual design to print layouts and work collaboratively with local and international brands to deliver exceptional work.
CFX also works with clients using the brand’s own design brief and implementing, fabricating and managing projects at all scales.
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Design & Creative
CFX creates visual retail experiences for global cosmetic brands, from concept to manufacture, including retail interiors, custom fixtures and visual merchandising.
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Visual Merchandising
CFX can custom design or specify furniture, lighting, walls, partitions, flooring, colour, fabrics and graphics to produce a tailored environment suited to any retail space.
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Displays & Fixtures
CFX manufactures custom stand-alone and modular display systems that promote any brand or product in an effective way with aesthetics, space and functionality top-of-mind.
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Special Events
CFX create visual experiences for global and local brands, from conception to installation.
Services.
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Our design team bring any idea to life.
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Graphics team available to design and edit concepts into a digital reality.
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CFX manage projects from conception to fabrication to installation.
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Manufacturing capabilities direct from our workshop with our highly skilled carpenters and joiners.
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CFX manage specialised fabricators of mild steel, aluminium and stainless-steel projects.
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CFX has an in house team of print and vinyl installation specialist.
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CFX engage and manage the best plastics fabricators in NSW.
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CFX engage the highest quality polyurethane finishers in NSW where necessary for long term projects.
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CFX prepare and manage all print requirements engaging the best print houses in NSW.
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Freight – all fittings/fabrication are dispatched from Sydney guaranteeing on time delivery.
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CFX has the highest quality installation teams in NSW, VIC, QLD, SA and WA all managed from our Sydney office.
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CFX offer secure storage in NSW and VIC.
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CFX have an extensive range of retail fittings for hire in NSW and VIC with a limited range in QLD, SA and WA.
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Experienced VM team available for ideation, design and manufacture of any display or merchandise needs.
History.
CFX’s foundations lie in the management and construction of sets for film and television.
CFX moved into the retail industry in the 1990’s and are now regarded as leaders in this field.